Annie Ruth: Clean Comfort for Sensitive Skin

Based in La Crosse, Washington, Annie Ruth was born from a deeply personal journey with celiac disease and severe allergies. Founder Stephanie set out to create safe, effective, and affordable self-care products for the most sensitive skin—and in doing so, she sparked a movement rooted in healing, care, and compassion.

Rooted in Personal Healing

  • Toxin-Free Formulations: Every product is free from preservatives, fillers, and harsh ingredients—gentle enough for sensitive skin, powerful enough to deliver real comfort.
  • Holistic Comfort: Used for everything from calming newborn cradle cap to supporting individuals undergoing chemotherapy, Annie Ruth offers soothing care when it’s needed most.
  • Women-Owned & Community-Driven: Proudly woman-owned, Annie Ruth sources intentionally and uplifts local artisans with each handcrafted batch.

Care That Feels Like a Hug

Stephanie’s mission is simple: help others feel safe, supported, and seen in their own skin. Annie Ruth is a love letter to healing—for those who need it most.

Uplift women-owned brands because their brilliance belongs center stage. They are the spark—we’re just passing the flame.

Visit Annie Ruth →

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